SCION
Toyota's youth-focused brand from 2003 to 2016, Scion offered affordable, highly customizable cars such as the tC and the xB.
Launched by Toyota in 2003, Scion was built to reach younger buyers who were not shopping Toyota showrooms. The approach was deliberately simple: a small range sold in one well-equipped trim at a fixed price, with a deep accessories catalog so owners could personalize the car themselves. The boxy xB and the tC coupe became the brand's signatures, later joined by the FR-S sports car. Toyota folded Scion back into its main range in 2016.
